Sargento tallies touchdowns to fight hunger
As the 2009 football season kicks off, Green Bay Packers’ fans will once again be cheering for more than just wins from their beloved green and gold, they will be supporting families in need.
For the seventh consecutive season, Sargento and the Green Bay Packers have teamed up to support “Touchdowns for Charity,” a program that raises money for Wisconsin communities. Sargento will donate $1,000 to the Wisconsin Hunger Task Force for every offensive touchdown scored by the Packers throughout the 2009 regular season, along with an additional $500 to Paul’s Pantry in Green Bay for every touchdown scored by a wide receiver.
“It is exciting to know we were able to help so many Wisconsin communities last year with our 39 offensive touchdowns and 18 touchdown receptions by wide receivers,” said James Jones, wide receiver for the Green Bay Packers. “We expect this year to be even bigger and better with plenty of scoring to help drive the Sargento Touchdowns for Charity program.”
Since partnering with one of the best franchises in the NFL six years ago, Sargento – the official cheese of the Green Bay Packers and Lambeau Field – has contributed more than $422,500 to Wisconsin food charities, such as the Hunger Task Force and Paul’s Pantry.
“As the official cheese of the Packers, we’re proud to demonstrate not only our commitment to the team, but also our long-term commitment to helping feed those in need within the Wisconsin community,” said Louie Gentine, president of the Consumer Products Division at Sargento, Plymouth.
Following each Packers’ game, a running total of the money raised will be displayed on Lambeau Field’s TundraVision, as well as announced via an in-game public address message. TundraVision and PA messages are also featured in-game after every Packers’ offensive touchdown. A running tally of the donation amount will also be posted on www.Packers.com throughout the season. Fans can learn more about contributing to the Hunger Task Force at www.hun gertaskforce.org or Paul’s Pantry at www.paulspantry.com.
Sargento, a family-owned, Wisconsin-based company, is also present at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Cheddar cheese. To learn more about Sargento visit www.sargento.com.
