YMCA unveils new brand strategy

For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country.

The YMCA has the unique capacity to assess many of the challenges facing the nation today.

Through its new brand strategy and framework, the non-profit organization will extend its reach into communities to nurture the potential of youth and teens, improve the nation’s health and well being and provide opportunities to support neighbors.

The new brand strategy is the result of more than two years of analysis and research. It was introduced on July 12. Part of the new brand is a new more forward-looking logo that reflects the vibrancy and diversity of the organization.

It also includes a framework that focuses resources on three core areas – youth development, healthy living and social responsibility. In another major change, the non-profit will be called “The Y” to align with how people most commonly refer to the organization.

“The Sheboygan County YMCA is enthused about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development,” said Steve Woods, Y Board Chairman. “There are many exciting changes taking place at the Sheboygan County Y and we are building momentum to better serve our community.”

Ys across the country will fully transition to the new brand within five years. For further information on the Y brand visit www.ymca.net The Sheboygan County YMCA fall brochure can be found on online at www.sheboygancountyymca.org