Road America partners wth Potawatomi

Road America has announced a partnership with Potawatomi Bingo Casino of Milwaukee as the Official Gaming Partner of Road America. As part of the partnership, the Potawatomi Bingo Casino brand and its offerings will be showcased within several new campaigns at Road America including special entertainment offerings at the casino for race fans as they travel through Milwaukee.

“We are thrilled to be the Official Gaming Partner of Road America, a facility that offers a unique experience for fans of all ages at one of the most beautiful circuits in North America,” said Mike Goodrich, General Manager of Potawatomi Bingo Casino. “This partnership brings two brands together that stand for fun and excitement. It’s a natural fit and we can’t wait to get started.”

The Potawatomi brand will be featured through unique experience centric promotions, creating new diversified activities between venues, integration across social and digital channels and more.

“At Road America we like to say, come for the experience and stay for the race,” said George Bruggenthies, president and general manager of Road America. “This partnership is a perfect opportunity for two popular Wisconsin entertainment venues to join forces and offer more value, diversity and attention surrounding premier events.”

Established in 1955 is the first permanent road racing course in the United States. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto , and the Road America Motorcycle and Advanced Driving Schools.

Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis. Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations.


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