EL board votes aid for new Feed Mill Market business

by Emmitt B. Feldner of The Review staff

ELKHART LAKE – The Village Board lent a hand to two new businesses, both dedicated to good health, in the village Monday.

The board approved a sign grant and business startup loan for Sain Rx and Dr. Grace Hameister, and a conditional use permit for Ellen Dupuy to open a fitness center at 610 Aero Dr.

There were no speakers at the public hearing on Dupuy’s permit application.

That was in contrast to a year ago, when the Dupuys’ request to set up a helicopter charter flight service at that location was met with considerable opposition at a public hearing and before the Plan Commission.

Hameister, an Elkhart Lake native returning to the village after 18 years in California, explained that her business – to be located in the Feed Mill Market building – will be a juice bar/longevity center/exercise center.

“There is nothing here like what I have to offer,” Hameister, an integrative medicine chiropractor, said. “There is not juice bar within 50 miles of here in Wisconsin. I want to make it a full farm-to-fork facility. I’m looking forward to utilizing the resources our town has.”

But her business will be more than that, Hameister added. She will offer personalized menu and exercise programs for clients which will be tailored for their needs and monitored by her.

She explained that she has provided similar services in her practice in California, “But I’m in a place in life where I’m watching health care change. I want to be ahead of the curve and I want roots again. This is my home.”

Hameister said she expected many of her clients to follow her to Elkhart Lake for extended stays and programming. She also intends to liaison with local resorts to utilize their facilities when possible.

Hameister expects to have her business open by Aug. 1, pending licensure transfers from California and necessary inspections and approvals.

The board accepted the recommendation from the Community Development Authority to give Sain Rx a $1,000 sign grant and a $5,000 business startup loan under the usual terms.

Applications for building, electrical and plumbing permits would all be combined in one form under a change approved by the board after a recommendation from Administrator/Clerk/Treasurer Jessica Reilly.

An ordinance change to increase the daily penalty for violations of the building code from $250 to $500 was tabled so some of the language could be clarified.

The board approved a request for a beach wedding Friday, Aug. 22. The event will include 75 people, larger than the suggested limit of 25, but the board felt the event would be late enough in the season that it would not be disruptive.

Village President Alan Rudnick reported that the Fourth of July events in the village went well.

“We went through another fantastic Fourth of July weekend,” he told the board in his report. “It was packed downtown for the parade and the Firemen’s Picnic overall was very successful.”

The Administration and Finance Committee will be seeking proposals from Ehlers and Associates and Community Bank for revisions to the village’s investment policy, Trustee Richard Sadiq told the board.


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