Time to put Cheese Capital of the World to work

NOW THAT THE TRADEMARK is secured, it’s time to make Plymouth truly “The Cheese Capital of the World.”

There are several initiatives underway to make that come true.

Work has begun on creating a new logo that will incorporate the slogan – which is now trademarked by the city thanks to the generous support of the local business community – so that it can be utilized in advertising, billboards, online and elsewhere. Along with the slogan, the city has also obtained the rights to several related web domain names that can be utilized in marketing and economic development efforts.

The Redevelopment Authority has engaged Diane Lupke of Lupke & Associates in Manitowoc, a nationally-recognized economic development consultant – to develop marketing strategies for utilizing the slogan.

The first step will be to conduct research about downtown Plymouth and the area, with the goal of gathering input and support for the effort.

That has begun with the distribution of an e-mail survey to selected recipients. The survey will be available to those who have been contacted for a week-and-a-half, and the more responses the better the base of information from which the marketing efforts can move forward.

It’s just one part of a number of exciting initiatives going on in Plymouth’s downtown.

The Downtown Plymouth Association, in conjunction with new Downtown Manager Randy Schwoerer, has developed a whole slew of holiday activities for shoppers and visitors to downtown, starting of course with next week’s Holiday Gathering Christmas parades and events the day after Thanksgiving.

They are also working on a number of promotions for next year as well, hopefully to keep the momentum going.

Early next year, downtown Plymouth will share the spotlight with the rest of the area when “Around the Corner with John McGivern” debuts its visit to The Cheese Capital of the World” on Milwaukee Public Television.

Before all that, the RDA will be hosting a meeting Monday night at the Plymouth Arts Center to present plans for designating downtown Plymouth as a historical district.

Peggy Vergin, the interim national register coordinator at the Wisconsin Historical Society, will be attending the meeting to explain the benefits and processes to becoming a historical district.

Such a designation would create the opportunity for downtown property owners to gain federal and state tax credits for renovations. It would not set any additional requirements, regulations or restrictions on the downtown and its historic properties.

The potential benefits are great and it will behoove the city and downtown businesses to explore the process.

All in all, exciting times seem to be ahead for downtown Plymouth and for “The Cheese Capital of the World” as a whole.

At issue:
Newly-trademarked slogan
Bottom line:
Make it the city’s brand

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