Cheese Capital logo next step for city

by Emmitt B. Feldner of The Review staff


These two designs for a Cheese Capital of the World logo were the ones most favored by members of the Redevelopment Authority. The group hopes to settle on a final design in the next several months. These two designs for a Cheese Capital of the World logo were the ones most favored by members of the Redevelopment Authority. The group hopes to settle on a final design in the next several months. PLYMOUTH – They have the trademark, now the next step is the logo to go with it.

The Redevelopment Authority Thursday got a look at several alternative logo designs for the slogan “Plymouth – Cheese Capital of the World.”

Authority members agreed that they would like to get as much input as possible before settling on a final design, but the group did reach a consensus on two of the half dozen or so alternatives created by several graphic designers.

“When you think in terms of where this (logo) will be used, it will be used by the chamber on any promotional materials as well as on flags or banners for downtown. We want this mark to go out to absolutely as many people as possible,” RDA Chair Lee Gentine explained.

“The RDA owns the trademark but we need to realize that if we want the chamber and others to use it, we need to get their input,” City Administrator Brian Yerges told the group.

Yerges said he did not anticipate replacing the city’s current street signs or welcome signs, which utilize a Hub City logo. He suggested that both logos – Hub City and Cheese Capital of the World – could be used together or one or the other, depending on the user’s preferences and needs.

Several authority members felt that the Cheese Capital of the World logo, once selected and registered, could easily be added to the welcome signs already erected at several entrances to the city.

Yerges noted that the RDA trademark is for the slogan “Cheese Capital of the World” only. The city would also like to register “Plymouth, Wisconsin, Cheese Capital of the World” as well, but that application is on hold. That was based on recommendations from officials that a slogan registration should be accompanied by any logo that might be associated with it.

Several on the authority commented that the logo should not be too busy or too complicated, as it is likely to be used in a smaller form on brochures, stationary and such, and should still be legible when reduced to that size.

“My hope is that by our next meeting we can have something to approve,” Gentine concluded.


Readers Comments

Although both logo designs
Submitted by goodasnewshop@yahoo.com (not verified) on Tue, 2014-12-09 08:39.
Although both logo designs utilize the same text and elements, they seem to imply two very different perceptions of Plymouth. The first is much more static, has a flat cheese "world", and little movement other than downward. The second, while not illustrating cheese, implies motion and progress. It is much more three-dimensional and would, I think, suggest that Plymouth is a city on the move up. Both logos are well-done, but I think that the second has a more positive impact.
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