Egg-stra special Restoration plans for 133 E. Mill St. building advance

by Emmitt B. Feldner of The Review staff

PLYMOUTH – Plans are moving forward for the vacant building at 133 E. Mill St.

The Redevelopment Authority, which purchased the building out of foreclosure, saw plans for two apartments on the upper level Thursday.

RDA Chairman Lee Gentine reported that he and City Administrator Brian Yerges have been working with local architect Mark Pfaller on plans for restoring the building.

That plan includes apartments on the upper floor and retail/display/ museum space on the first floor focused on the local cheese industry.

“So far our focus has been on the second floor,” Yerges told the RDA. He noted that the 3,200 square feet of space on the second floor could accommodate as many as four apartments but, “We came to the conclusion that based on the limited space and to maximize income, it really needs to come down to two apartment units.”

Gentine said that efforts to develop the first floor commercial space are moving forward as well.

Retail Works of Mequon has been retained to help develop a business model and a design for the first floor space.

“Do we want a grill? Do we want merchandise, packaged cheese, the history of cheese? We want to make this an experience for people and we hope to develop a business model,” Gentine explained.

“We don’t want it to be like just any other cheese store in Wisconsin,” Yerges added. “It’s got to be unique, it’s got to be distinctive, it’s got to be something that’s not anywhere else in the state of Wisconsin.”

The idea is to create something that embodies the city’s recentlytrademarked slogan “Cheese Capital of the World,” Gentine emphasized. He said the space should be where visitors would be directed when they seek something that represents the slogan.

He said Retail Works would start by creating a focus group which will be used to develop ideas about what will work best for the space. Those groups would include all age groups – millenials, Generation X and Baby Boomers – he added. One emphasis will be to create something that would draw and welcome visitors, especially families.

“I think a family concept is what we’d like to have in there,” RDA member David Williams commented. “I like your approach.”

Since the RDA took title to the vacant building, the city has gutted the interior, replaced the roof and removed an addition on the back of the building in preparation for its eventual renovation.

Gentine and Yerges said that income from the apartment rentals could be used to support the cheese center downstairs.

They expect to present final plans for the upstairs apartments to the RDA at their next meeting with the goal of putting that part of the project out for bid.


The halls of Fairview Elementary School hosted an Easter egg hunt and party Saturday for special needs children, hosted by the Willing Workers 4-H Club, that included a visit with the Easter bunny and lots of treats. The halls of Fairview Elementary School hosted an Easter egg hunt and party Saturday for special needs children, hosted by the Willing Workers 4-H Club, that included a visit with the Easter bunny and lots of treats. Gentine said the hope is to have the apartments available to rent by the end of the year and to open the lower level space – which he said could perhaps be called the Cheese Exchange – by mid 2016.




Review photos byEmmitt B. Feldner Review photos byEmmitt B. Feldner

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