New cheese logo a go

The Cheese Capital of the World logo has been officially adopted by the Redevelopment Authority of Plymouth and is available for usage by businesses or organizations.

The log, a modern take on cheese labels that were placed on cheese wheels prior to sale, was designed by Barkin Spider, a freelance illustration and design studio in Green Bay. It celebrates the area’s rich history and excellence in cheese making and manufacturing.

In 1918, Plymouth was home to the Wisconsin Cheese Exchange, where cheese commodity pricing was set for the country until the late 1950s. The exchange is now part of the Chicago Mercantile Exchange.

Plymouth is home to numerous manufacturers and packaged cheese converters, including Dairy Farmers of America, Great Lakes Cheese of Wisconsin, Masters Gallery Foods, Sargento Foods and Sartori Foods. In addition, some of the largest cold storage facilities for cheese are located in Plymouth. It is estimated that almost 15 percent of all cheese consumed in the United States is moved nationally through Plymouth some time during its manufacturing or distribution cycle.

“We encourage area businesses to leverage this logo in their printed and digital collateral,” RD Chair Lee Gentine said in a press release announcing the logo. “We want the greater Plymouth community to celebrate our history while we continue to focus on furthering tourism and downtown development in Plymouth.”

Businesses can request use of the logo, a usage style guide and high resolution files in multiple formats by contacting Brian Yerges, Plymouth city administrator/utilities manager, at (920) 893-1271 or by email at byerges@plymouthgov.com.


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