Sprouting new business

Farmers Market finds explosive growth in new location
by Emmitt B. Feldner of The Review staff


The Plymouth Farmers Market, sponsored by the Sheboygan County Interfaith Organization, has relocated this year to the Fairfield Plaza parking lot on Eastern Avenue and has seen customer numbers more than triple in less than two months, with four times as many customers last week as they had drawn in previous years. The market is held every Thursday from 12 noon to 5:30 p.m. — Review photos by Emmitt B. Feldner The Plymouth Farmers Market, sponsored by the Sheboygan County Interfaith Organization, has relocated this year to the Fairfield Plaza parking lot on Eastern Avenue and has seen customer numbers more than triple in less than two months, with four times as many customers last week as they had drawn in previous years. The market is held every Thursday from 12 noon to 5:30 p.m. — Review photos by Emmitt B. Feldner PLYMOUTH – Green and growing could be an apt description of the Plymouth Farmers Market.

The market is enjoying record numbers of customers and vendors week after week at its new location in front of the Fairfield Plaza on EasternAvenue.

According to Judy Tauschek, farmers market coordinator for the Sheboygan County Interfaith Organization, that’s not a coincidence.

“Location, location, location – we hear that all the time,” Tauschek said.

The market, which SCIO oversees, had struggled for years at several different locations in the city, including the last several years at the Generations inter-generational center.

This year, the market moved to the parking lot on Eastern Avenue just east of McDonald’s and the result was immediately positive.

“The first day we had it there, we had 131 customers and we were pleased with that, because at Generations if we got 100 customers that was tops,” Tauschek explained.

But the good news didn’t stop there. It grew to 207 customers the next week, then 287, 331, 393 and 407 last Thursday.

“This is really great. We really love it,” Tauschek stated.

“I had one person ask me whose idea was this to have a market in Plymouth,” Tauschek recalled one new customer asking.

“I answered that I had just had it moved, that we’ve been running it for the last 10 years, and she said ‘This is a fantastic idea. I’ll be here every week,’” Tauschek continued.

The market started in Plymouth’s City Park, but eventually was forced to move because of the lack of room for vendors. The move to Generations meant room for more vendors, but customer numbers didn’t grow there.

“My vendors last year said that if we had it at Generations one more year they weren’t coming back, so I knew had to do something to keep our vendors,” Tauschek said.

Finding a location on one of the busiest streets in the city was the solution and it has proven to be a good one.

“There’s easy access,” Tauschek explained. “Elderly people can get in there and drive right up. They don’t have to walk half a block or a block, and they don’t have to worry about parking too far away.

“Vendors are seeing what’s going on and want to know how they can get into it, so it’s growing both ways,” she continued.

“People are realizing what’s there, they’re coming to see what’s going on and finding good produce,”

Tauschek said. The growing market is also attracting community groups reaching out as well. Partners for Community Development had a booth at the market last week to explain their program and reach out to people and the Sheboygan County Aging and Resource Center has been at the market several Disability times already this year.

“The community is wanting to be involved in the market,” Tauschek explained.

“This is what Plymouth wanted. They wanted us to grow, they wanted us to be visible. I think this is a plus for everybody,” Tauschek concluded.

The Plymouth Farmers Market is open from 12 noon to 5:30 p.m. every Thursday through Oct. 15 in the Fairfield Plaza parking lot. For more information, go to sheboygancountyinterfaith.org and click on “Farmers Market” under the “Programs” tab.


Most recent cover pages:














Copyright 2009-2018 The Plymouth Review, All Rights Reserved

Contact Information

113 E. Mill St., Plymouth WI 53073
Local: 920-893-6411 Toll Free: 1-877-467-6591
Fax: 920-893-5505


Sunset Tours