Falls Cafe opens new doors

Plankview Green Center adds another restaurant in Falls
by Jeff Pederson Sheboygan Falls News Editor

THE SERVICE STAFF at the newly opened Falls Cafe in Sheboygan Falls includes front row (sitting) Kori Bertram; back row (left to right) Nadine Minglana, Jill Guernsey and Lindsay Pfrang. - Submitted photo THE SERVICE STAFF at the newly opened Falls Cafe in Sheboygan Falls includes front row (sitting) Kori Bertram; back row (left to right) Nadine Minglana, Jill Guernsey and Lindsay Pfrang. - Submitted photo With 24 years of experience in the restaurant industry, Arif Farizi has learned a thing or two about top-notch customer service and delivering the goods when it comes to high-quality cuisine.

Drawing on those fundamental restaurant principles, Farizi opened the doors to Falls Cafe at 1118 Plankview Green Boulevard in Sheboygan Falls in early September.

The new family restaurant specializes in breakfast and lunch offerings, much like his other wellknown local restaurant - Hub City Family Restaurant in Plymouth.

“I’ve owned Hub City in Plymouth for 14 years now and it got to a point where everything is so strong there that I started to look into starting another restaurant in the area,” Farizi said. “I’ve always liked Sheboygan Falls. It is a nice, friendly, beautiful city and I am really happy to have a restaurant here now.

FALLS CAFE recently opened at the Plankview Green Retail Center in Sheboygan Falls. - Submitted photo FALLS CAFE recently opened at the Plankview Green Retail Center in Sheboygan Falls. - Submitted photo “I think people that know Hub City will like what we are doing at Falls Cafe,” he said. “The menu is quite similar.”

Farizi gives credit to Plankview Green Retail Center Owner Ron Burrows and his assistant Mindy Smith for helping him to get Falls Cafe on its feet.

“Sometime last fall I was driving by and saw the vacancy sign at Plankview Green,” Farizi said. “I saw Ron clearing snow from the parking lot and started to talk to him about the space he had available.

“Ron was very helpful in making this happen,” he said. “He treated me really well right from the start. The restaurant is located where the Richardson Hospice Store used to be. Ron arranged a deal for the hospice store to move to a larger space next door to make way for Falls Cafe to come in. I am very appreciative of all that he has done for me. I couldn’t ask for a better landlord. Without him, I wouldn’t be here.”

According to Farizi, the changeover from the Richardson Hospice Resale Store to Falls Cafe required some considerable renovations.

“We did a lot of work on the building to make it into a restaurant,” Farizi said. “We did a lot of work on the walls and renovated the building to make room for a kitchen. Again, Ron was very helpful in the renovation process. I am pleased with the way it turned out. The dining room is comfortable, friendly and welcoming.”

Farizi, who is a native of Albania, says the Falls Cafe menu features a wide range of popular, family-style menu items.

“We are a family restaurant, with a full breakfast and lunch served every day,” Farizi said. “We specialize in homestyle cooking and we have different specials every day.

“Our omelettes are very popular, as are our skillets,” he said. “We use all real ingredients and all of our menu items are prepared fresh in our kitchen. People also like that our prices are reasonable and suited for the entire family.”

All-day breakfast items include nine offerings featuring country fresh eggs, nine daily skillets, 14 fluffy omelettes and nine selections of pancakes and french toast, as well as steak and eggs, waffles and crepes.

The lunch menu, served from 11 a.m. to 3 p.m., features a wide array of hot sandwiches, triple decker sandwiches, chicken sandwiches, gyros, croissants, wraps, burgers, house specials (super burger, sirloin steak sandwich, fresh ham steak, chicken or beef stir fry, country style veal cutlet, baby beef liver, chopped steak), melts, specialty sandwiches (French dip, Monte Cristo, Rueben, breast of sliced turkey, tuna or chicken salad, grilled cheese, fish, Denver, BBQ beef, Country Boy, BLT, Italian Bomber), featured soups, appetizers, salads and lunch entrees, including fried smelt, lake perch, shrimp basket, chicken parmigiana, spaghetti, chicken alfredo, basked mostaccioli, basked meat loaf and fish and chips.

Falls Cafe also has a children’s lunch menu for kids 10 and under, as well as ice cream sundaes, shakes, malts and a full line of cold and hot beverages.

“We have a lot of choices on our breakfast and lunch menu and offer something for everyone,” Farizi said. “The feedback so far has been great. People are really liking the food so far, which is wonderful.”

In just over a month in business, Falls Cafe has already built up a base of loyal customers.

“We have done little to no real advertising so far, but still people have been coming in,” Farizi said. “The word of mouth as been good and we are already seeing regular customers come back every day or nearly every day to eat with us.

“The lunch crowd has been really good and the breakfast has been strong as well,” he said. “Sundays have been a particularly good day for us. Overall, the customers seem to be happy and when they’re happy, we’re happy.”

During the opening month of business, Farizi’s staff has been busy learning the nuances of the Falls Cafe menu, as well as adapting to new surroundings and a budding customer base.

“We have staff of 10 employees that are very dedicated to providing great customer service and making outstanding food,” Farizi said. “Many of them have worked for me in the past and I am glad to have them now at Falls Cafe.

“I like being open for breakfast and lunch from 6 a.m. to 3 p.m.,” he said. “It is the same hours everyday for one shift ,and it also allows some time to enjoy life as well.”

Farizi believes strongly in the importance of providing customers with a pleasant experience each time they dine at Falls Cafe.

“I like to make the customer feel special and appreciated,” Farizi said. “We provide free Wifi and we will be putting in televisions as well to enhance the customer experience. We also have carry-outs available.

“When I am at the restaurant, I like to go out and talk with the customers and make them feel comfortable,” he said. “My employees do the same and that is what helps to bring people back over and over.”

Farizi is excited about what the future holds for Falls Cafe.

“I love this town and all of my neighbors at Plankview Green have been great to work with,” Farizi said. “I want to recognize the Richardson Hospice Store, Legend Larry’s and Bicycle Works for being such great neighbors. I have a great staff and the customers have already shown very strong support. This is a special place and I would really like to be here for a long time.”

To contact Falls Cafe, call 920- 550-0060.

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