Meals on Wheels recruits volunteers for county

More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation.

In Sheboygan County, 22 percent of those served live in poverty. This summer, Meals on Wheels America, in partnership with the Ad Council, will launch its first-ever national campaign to recruit volunteers to serve the nation’s most vulnerable citizens.

With the senior population projected to double by 2050, Meals On Wheels of Sheboygan County Inc. is joining the effort to help inspire a new army of volunteers in Sheboygan County to meet the growing need.

Every month, Meals On Wheels of Sheboygan County’s volunteers deliver 5,000 medically-tailored meals along with friendly visits and safety checks to those who need them most.

As important as the meal delivered is the fact that, for many homebound neighbors, the volunteer who delivers it is the only person they will see that day.

The delivery isn’t just about nutrition. It’s about the moments of human connection that nourish the meal recipient and the volunteer alike.

Meals On Wheels of Sheboygan County relies on an army of 1,100 volunteers to deliver meals, typically between 11:15 a.m. and 12:45 p.m., five days a week.

The national integrated public service campaign, created pro bono by the ad agency, Anomaly, will invite America to “Do Lunch” by volunteering during the critical lunch hour period to deliver meals and a smile to seniors.

The TV, radio, print, out-of-home and digital public service advertisements (PSAs) will tell the poignant stories of just a few of the 2.4 million seniors the national Meals on Wheels network serves each year, stories that celebrate their lives and show how inspiring, wise and charming they really are.

To further highlight their stories, renowned celebrity photographer Mark Seliger, who has photographed some of our culture’s most famous faces from Kurt Cobain to President Obama, will be turning his lens to Meals on Wheels seniors and creating a series of portraits for the campaign.

“We’re so excited to be working with Meals on Wheels programs across the country to launch this national effort on the ground,” said Ellie Hollander, president and CEO of Meals on Wheels America. “We hope that by sharing just a few of our seniors’ amazing and heartfelt stories, we can inspire even more volunteers to lend a caring hand to the growing number of aging neighbors in need.”

“We are blessed with amazing volunteers who have stayed with us for decade after decade,” said Kelly Heyn, Meals On Wheels of Sheboygan County CEO. “As the need for meals grows, so does the need for more volunteers. Delivering meals really is fun. After 26 years of delivering meals. I still get a kick out of it.”

To learn more about Meals On Wheels of Sheboygan County, visit or follow Meals on Wheels on Facebook, Twitter, or Pinterest.

To learn more about the “America, Let’s Do Lunch” campaign, and to sign up to volunteer, visit, or follow Meals on Wheels America on Facebook, Twitter or Instagram.

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