Video series wins award

The Wisconsin Association of Convention and Visitors Bureaus (WACVB) presented the 2016 Wisconsin Tourism Trailblazer awards to Stevens Point Area Convention & Visitors Bureaus, Elkhart Lake Tourism, Visit Eau Claire, Door County Visitor Bureau for outstanding marketing and partnership efforts.

Elkhart Lake Tourism received the Trailblazer Award in the $25,000-$50,000 Marketing Campaign category for the Vacationing Elkhart Lake Style Video Series. “Using the insight of tourism industry partners we were able to share the story of what compels visitors to return to our lakeside resort village for generations with family and friends,” says Kathleen Eickhoff, Executive Director of Elkhart Lake Tourism.

This project was over a year in the making with interviews encompassing a broad base of tourism related businesses. This interview-style format gives viewers the opportunity to see and hear directly from those who are on the front lines of their businesses.


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