Osthoff General Manager named to lodging board

There are certain achievements in one’s career that are earned only after years of experience, volunteerism and commitment, and the honor just bestowed on Lola Roeh, general manger of Wisconsin’s Osthoff Resort (www.Osthoff.com), is one of them. Roeh was just voted onto the 2017 board of directors of the American Hotel and Lodging Association (www.AHLA.com). The announcement came during the association’s an- nual meeting in New York. Roeh will serve as a partner state association representative for Wisconsin.

The American Hotel & Lodging Association, headquartered in Washington, D.C., is the sole national association representing all segments of the eight million jobs the U.S. lodging industry supports including hotel owners, management companies, independent properties, state hotel associations, industry suppliers, and others. Founded more than a century ago, it represents some 54,000 properties that contribute $170 billion to the U.S. economy.

“I take this as an honor for Wisconsin and the community of Elkhart Lake,” said Roeh. “Wisconsin’s tourism industry is a true example of what’s possible in economic development and career opportunities when businesses stretch creatively, and that’s the focus I’ll bring to the Board.”

Roeh began her hospitality career more than 30 years ago, accepting a position at the American Club in Kohler. There she provided leadership in guest services, marketing, special events, and quality control, before being named general manager of the world-renowned resort. She finished her Kohler tenure as director of destination marketing for the family of Kohler hospitality businesses. In 1998, she became general manager of the AAA Four Diamond Osthoff Resort on the shores of Elkhart Lake, where she provided the vision for significant additions including a destination spa, cooking school, fine dining restaurant, grand ballrooms, and a lakeside entertainment venue. She also led staff in developing major events at the resort, including a jazz festival and Old World holiday market. The Osthoff Resort employs 450 year-round plus 75 seasonal employees.

Over the years, Roeh has served as chairwoman for the Wisconsin Hotel and Lodging Association, and received the Association’s Innkeeper of the Year Award in both 2002 and 2012. The state association, founded in 1896, represents more than 700 hospitality properties around the Wisconsin.

Roeh is a past chair of the Wisconsin Governor’s Council on Tourism and serves on the marketing committee. In 2014, she was honored with the Wisconsin Department of Tourism’s highest industry honor, the Legacy Award. She’s also active in the Wisconsin Restaurant Association and the International Spa Association. Locally, she served as president of the Elkhart Lake Chamber of Commerce and chairwoman of the Elkhart Lake Tourism Commission.

Under Roeh’s watch, the Osthoff Resort was voted one of the top five resorts in the Midwest in the 2016 “Readers’ Choice Awards” from Condé Nast Traveler magazine. Also in 2016, the resort received the prestigious AAA Four Diamond Rating for the 18th consecutive year, was awarded the Trip Advisor Certificate of Excellence, and was voted “Best Lakeshore Resort” by Wisconsin Meetings magazine.

The Osthoff is considered a landmark in Wisconsin tourism. It’s known for its lakeshore setting, distinctive architecture with lake-view porches, spacious suites, award-winning Aspira Spa and an impressive collection of amenities that includes three restaurants, a cooking school, gift boutiques, indoor and outdoor pools, lake deck with live music, and elegant ballrooms and meeting venues. For more information on the resort, log on to www.osthoff.com.


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