Board OKs billboard on State 23

by Emmitt B. Feldner
of The Review staff

PLYMOUTH – Following a narrow positive recommendation from the Board of Adjustments, the Town Board Tuesday approved an additional billboard on State 23.

The request came from Sign Me Up of Wisconsin LLC for a 14-foot by 48-foot double-sided, V-shaped billboard on the Van Horn Budget Center property on the north side of State 23, west of Willow Road.

Sign Me Up and Van Horn sought variance for an additional sign on the property (along with the auto dealer sign) and for two signs closer than the 1,000 feet required in the town’s sign ordinance.

That drew a negative response from board member Russ Vanderkin, who made a motion to deny the variance.

“There’s too many things beyond our code,” Vanderkin commented. Saying that it was too close to an existing billboard on the south side of State 23, he added, “This is just going to be another distraction along there.”

“This is the only billboard on this side of the road for quite a while,” replied Basil Buchko, vice president and general counsel for the Van Horn Automotive Group.

He said the new sign would be located as close as possible to the west end of the budget center property. Buchko added that the auto dealer’s existing monument side would be moved to that end of the property as well, necessitating the variance for proximity of the two signs.

Sign Me Up owner Brian Dunton noted that the sign fits in with the zoning of the property. He explained it would be a static display instead of a digital sign, although he added it could be changed in the future.

Vanderkin’s motion to recommend denying the variances lost by a 3-2 vote of the Board of Adjustments.

The full Town Board then approved the variances by a unanimous vote.

“I guess we do need signs, but where to place them is the big thing,” Supervisor Roger Rortvedt noted.

Town Chairman Warren Luedke reported on a meeting town and village officials had with the Sheboygan County Highway Department concerning projects to be funded with proceeds from the half-percent county sales tax.

“We had to fill out paperwork on where we’re going to use the money,” Luedke told the board. The county will be sharing a portion of the sales tax proceeds with cities, towns and villages in the county, for street and road projects.

Luedke said seal-coating and crack-filling would be eligible projects under the county’s guidelines.

He also noted that the town could also use the proceeds for needed larger projects and suggested repaving portions of Country Aire Road would be a possibility.

The board authorized him to obtain cost estimates for the project for future budgeting purposes.


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