Chamber Director to leave at year’s end

The Sheboygan County Chamber of Commerce announces that Betsy Alles will be retiring from her role as executive director in December.

In this role, Alles has served as a community leader for more than seven years affording counsel and support to local chamber members and businesses.

“The recent years have been some of the most fulfilling of my career,” says Alles. “We are fortunate to have healthy membership growth and strong engagement in Sheboygan County that has certainly made my job exciting, dynamic and fulfilling.”

During her tenure, Alles was an integral team member accomplishing such accolades as helping to increase membership by 20 percent in the past five years and introducing and instilling the Chamber’s ‘Better Together’ call to action.

“Betsy has been a wonderful executive director with admirable vision and leadership lending to growing membership, new strategic partnerships and novel initiatives and programs,” said Sheboygan Chamber of Commerce Board President Terri M. Lillesand. “A grand thank you to Betsy for her years of service and best wishes as she starts a new chapter.”

Alles will leave her position on Dec. 31. She has yet to determine next steps and welcomes the new year with anticipation for the next phase of her life.

“There will be time for long walks and thoughtful contemplation, so it’s likely I’ll create an entirely new path for my next chapter,” Alles says. “I’m looking forward to having that space to allow more extraordinary things to happen. I’ve certainly been very fortunate so far in this life.”

Prior to joining the Sheboygan County Chamber of Commerce in February 2010, Alles served in various leadership roles for several prominent organizations and marketing firms in the states of Wisconsin and Michigan.

“With change comes opportunity. We are looking forward to the Chamber’s future under the leadership of a new executive director,” said Lillesand. “The board has formulated a plan to begin the search for a new executive director, which will begin shortly.”


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