Chamber hires director

The Board of Directors of the Sheboygan County Chamber has announced the hiring of Deidre Martinez as its new executive director, effective Dec. 1. Martinez will replace Betsy Alles, executive director since 2010, who will be retiring to pursue her next chapter.

“We are very happy that Deidre will be moving here from Illinois with her family to fill this important role,” Board President Terri Lillesand said in making the announcement. “She has a diverse background in membership and college admissions and is very engaged in community work. We are eager to welcome her to this area and to work with her to continue to build our chamber of commerce.”

Most recently Martinez served as membership development manager for the Crystal Lake Chamber of Commerce in Illinois. Prior to that, she held a variety of roles in marketing, recruitment, and retention for technical college admission programs. She has three sons.

“I’m so excited to join such a progressive, proactive chamber of commerce and to serve Sheboygan County businesses and our communities,” says Martinez. “It will be such a pleasure to meet and to serve our members and to work with chamber staff to continue to build on this positive culture. It’s a real privilege.”

The executive committee of the chamber conducted the search and hiring process. That group includes Terri Lillesand, president, Schenck; Louie Gentine, past president, Sargento Foods; Eric Hesselink, treasurer, Commerce State Bank; Steve Steinpreis, Plymouth Foam; and Martha VandeLeest, RCS Empowers.


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