Festival Icon campaign aids non-profits

Festival Foods is offering shoppers an easy way to donate right at the checkout.

In 2017, these giving opportunities – called “icon” campaigns – raised more than $278,000 for nonprofit community organizations throughout Wisconsin.

Each year, nonprofit organizations can apply through the Festival Foods website to hold a 15- day icon sale. After all submissions are in, associates at each Festival Foods location vote on the nonprofits they want to support.

The votes are in for 2018, and the following icons will be promoted in Festival Foods stores throughout the state this year:

In the Manitowoc and Sheboygan Region: Muscular Dystrophy Association, Sal- vation Army, Winter Miracle Splash and Make-A-Wish Foundation

“We’re honored to help community organizations raise additional funds through icon sales,” said Mark Skogen,

Festival Foods president and CEO.

To find out more about ways that Festival Foods supports the communities it serves, visit the Festival Foods Community Involvement webpage.


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