Outdoor vinyl manufacturer to build in Falls

Duratrel, one of North America’s largest manufacturers of quality vinyl lawn and garden products, plans to build a 66,000-square-foot building in Sheboygan Falls’ Vision Business Park.

This facility will be the second in the new business park, following the Magnetic Tube Applications facility which will be complete in the next few weeks. Construction is expected to commence this month.

“We have enjoyed a high level of consumer support for our products,” noted Duratrel President Robert Schnettler. “Our growth has led to more employment, and now we look forward to manufacturing our products in an owned facility.”

Formed in 1998, the company manufactures products including arbors, trellises, pergolas, picnic tables, planter boxes, potting benches, and compost bins. The company sells direct through clients including Home Depot and Wal- Mart.

Senior financing for the project was provided by Commerce State Bank, with a subordinated loan through the Sheboygan County Revolving Loan Fund. The City of Sheboygan Falls provided support for infrastructure via a TIF grant.

Business plan development for the project was completed by the Sheboygan County Economic Development Corporation (SCEDC) in cooperation with the Small Business Development Center at UWGreen Bay (SBDC).

“Bob has done a great job growing his company using locally-sourced vinyl products and adding value,” noted SCEDC’s Business Development Manager Jim Schuessler. “He also has both his sons involved, so it’s great to see that Duratrel is thinking well into the future.”

To schedule an appointment with the SBDC or to find out what SCEDC’s entrepreneurial services team can do to assist business development, contact SCEDC Business Development Specialist at (920) 946-9379.


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